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Tuesday, October 25, 2011
Wednesday, August 3, 2011
Free Traffic Secrets
Are you frustrated that your websites don’t see any traffic? I know what it feels like to work hard to create and develop a website only not to have anyone visit. When I first started my own online business I didn’t see any traffic and I honestly thought about giving up. I bought many ebooks peddled by so called “Internet Marketing Guru’s” who promised me that my site will see tons of traffic overnight. Headlines like “I make $25,342 per week with these traffic methods” caught my eye, but as usual these were false promises.
If something is too good to be true it most likely is. The truth is that getting traffic to see your site or your affiliate products is a long process. It won’t happen overnight and it won’t make you millions in the first month. So if that’s what you are looking for, then you are looking in the wrong place. I suggest you go and buy one of these “guru’s” books on how to get rich overnight, I promise you will come back here humbled and disappointed. So save yourself the extra cash and headache and read on…
The truth is that there are several secrets out there, that these marketing guru’s don’t want you to know about. All they will tell you about is out-dated marketing tactics which may or may not work. I can PROMISE you that if you follow the FREE TRAFFIC SECRETS guide you WILL get you high volumes of TARGETED, RELEVANT and CONVERTING traffic. After all if you are serious about your online marketing business (and I hope you are) then these are secrets that you simply can not afford to miss out on.
Free Traffic Secrets
If something is too good to be true it most likely is. The truth is that getting traffic to see your site or your affiliate products is a long process. It won’t happen overnight and it won’t make you millions in the first month. So if that’s what you are looking for, then you are looking in the wrong place. I suggest you go and buy one of these “guru’s” books on how to get rich overnight, I promise you will come back here humbled and disappointed. So save yourself the extra cash and headache and read on…
The truth is that there are several secrets out there, that these marketing guru’s don’t want you to know about. All they will tell you about is out-dated marketing tactics which may or may not work. I can PROMISE you that if you follow the FREE TRAFFIC SECRETS guide you WILL get you high volumes of TARGETED, RELEVANT and CONVERTING traffic. After all if you are serious about your online marketing business (and I hope you are) then these are secrets that you simply can not afford to miss out on.
Free Traffic Secrets
Monday, January 31, 2011
The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly, 2nd Edition
More than anything, The New Rules of Marketing & PR ties things together. The book provides an easy to understand yet comprehensive view of the new online marketplace--a landscape that can appear quite bewildering, even to marketing specialists. With so many options at our fingertips (literally), where do we start? Blogs? Podcasts? Public relations? SEO? Paid search? Viral marketing? The list goes on. To make matters worse, technology is changing and new tools are developing almost every day.
In the early chapters, David takes a high altitude look at online marketing options, showing us how they developed, why they're important, how they work, and why they work. In later "Action Plan" chapters, he jumps into the trenches and shows us how to actually use the tools and implement programs. Throughout, he uses detailed case studies to illustrate not only the programs but the amazing results they can achieve.
But it isn't just the latest and greatest technologies that are crucially important. Public relations, for example, has been around since Gutenberg but for the first time is practical for a small company. Traditional PR was cost-prohibitive and dependent on unreachable key media contacts. But in the new world--
"...your primary audience is no longer just a handful of journalists. Your audience is millions of people with Internet connections and access to search engines and RSS readers." (Chapter 5)
Today, public relations may be the single most underutilized tool in the marketing arsenal.
Another "old" technology David brings us up to speed on is the corporate Web site. In fact, the three most important points I got out of The New Rules of Marketing & PR have enormous implications on traditional Web development.
Those key points are--
1. The most important New Rule is CONTENT. Design is important. Technology is important. But without extraordinary content, you're doomed.
2. Interruption marketing (think spam and pop-up ads) has given way to consumer-driven marketing. Yippee! "The Web is different. Instead of one-way interruption, Web marketing is about delivering useful content at just the precise moment that a buyer needs it." (Chapter 1)
3. The starting point for any New Rule program is to create customer personas. If you're going to have extraordinary content that motivates buyers to take action, you'd better know your customers inside-out.
David explains how these three principles should influence not only your corporate Web site, but every other online program you undertake.
Thankfully, David is understandable as well as instructive. One reason I've enjoyed his blog for over a year is his conversational, entertaining writing style. He makes learning easy (which is harder to do than you might think). Anyway, his book is just like his blog--illuminating and fun.
The New Rules of Marketing & PR presents the most complete picture of any book I've read. For the marketing specialist, it will fill in the gaps. For the generalist, it will open up a whole new world.
In the early chapters, David takes a high altitude look at online marketing options, showing us how they developed, why they're important, how they work, and why they work. In later "Action Plan" chapters, he jumps into the trenches and shows us how to actually use the tools and implement programs. Throughout, he uses detailed case studies to illustrate not only the programs but the amazing results they can achieve.
But it isn't just the latest and greatest technologies that are crucially important. Public relations, for example, has been around since Gutenberg but for the first time is practical for a small company. Traditional PR was cost-prohibitive and dependent on unreachable key media contacts. But in the new world--
"...your primary audience is no longer just a handful of journalists. Your audience is millions of people with Internet connections and access to search engines and RSS readers." (Chapter 5)
Today, public relations may be the single most underutilized tool in the marketing arsenal.
Another "old" technology David brings us up to speed on is the corporate Web site. In fact, the three most important points I got out of The New Rules of Marketing & PR have enormous implications on traditional Web development.
Those key points are--
1. The most important New Rule is CONTENT. Design is important. Technology is important. But without extraordinary content, you're doomed.
2. Interruption marketing (think spam and pop-up ads) has given way to consumer-driven marketing. Yippee! "The Web is different. Instead of one-way interruption, Web marketing is about delivering useful content at just the precise moment that a buyer needs it." (Chapter 1)
3. The starting point for any New Rule program is to create customer personas. If you're going to have extraordinary content that motivates buyers to take action, you'd better know your customers inside-out.
David explains how these three principles should influence not only your corporate Web site, but every other online program you undertake.
Thankfully, David is understandable as well as instructive. One reason I've enjoyed his blog for over a year is his conversational, entertaining writing style. He makes learning easy (which is harder to do than you might think). Anyway, his book is just like his blog--illuminating and fun.
The New Rules of Marketing & PR presents the most complete picture of any book I've read. For the marketing specialist, it will fill in the gaps. For the generalist, it will open up a whole new world.
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